Overview
Synopsis
Reporting to one of the Analytics Managers and working under the guidance of the Business Engagement Managers, he/she should leverage their advanced analytical skills and a wider analytical toolkit, to analyse, visualize and communicate Etihad’s enterprise data resources.
The jobholder is required to lead market research projects, employing the most optimal research techniques – as such will be required to have significant experience in qualitative and quantitative market research.
He/she should have strong communication and interpersonal skills, to effectively work across a multi-disciplined environment.
Accountabilities
• Produce the optimal research design to generate insight from Etihad’s customer groups/markets specific to a particular question or opportunity
• Conduct qualitative research (e.g. moderate focus groups or conduct interviews)
• Design, build and deploy surveys
• Analyse and visualize results and highlight insights to the business
• Make commercial recommendations to senior stakeholders derived from market research insights
• Develop and maintain proficiency with advanced research, analytic and database tools, in-house data sets, and other resources
• Will be encouraged to develop one or more specializations in Etihad’s key analytical disciplines and be the ‘go-to’ person among peers in that field. Act as an expert and coach to wider analytics team
• Assist in development and training of Analytics Analysts level 1 personnel to further their understanding of the toolkit, Etihad’s enterprise data resources and analytical / problem solving techniques
Education & Experience
• Degree educated in business, statistics or other numerate discipline – preferably with a significant Market Research component
• Professional qualification in market research preferred
• Additional qualifications in analytical disciplines and techniques an advantage
• Minimum of 7 years work experience in market research – including experience in running qualitative and quantitative market research projects from concept to completion
• Experience with Microsoft Customer Voice and/or Dynamics365 platform (or similar platforms) would be beneficial
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 to bring “Abu Dhabi to the World”. Over the years, we have grown into Etihad Aviation Group, a diversified global aviation and travel company, which is one of the world’s most acclaimed industry brands.
Our airline flies to over 84 destinations with a fleet of over 100 Airbus and Boeing aircraft, serving 18.6 million passengers a year and carrying 682,000 tonnes of cargo in 2018.