Overview
Synopsis
We’re looking for a results-focused individual with a passion for driving digital sales to join our team in Mumbai as we seek to further grow and develop our online sales performance at an exciting and challenging time in our industry. As Digital Sales Officer you will generate revenue from digital sales by developing and executing the digital sales plans and performing towards defined KPIs to meet revenue targets for the region/markets. Work in the fast-paced environment of e-commerce, and stay on top of trends and new technology.
Accountabilities
• Assist the Digital Sales Manager in Central Region in developing digital sales strategy & actions for assigned markets, proposing and managing activities to drive flight and ancillary revenue generation through etihad.com (ey.com) sites.
• Identify new opportunities to grow the direct sales channel including, but not limited to, tactical sales campaigns, pricing initiatives, partner and/or closed user group offers.
• Initiate & manage activity with multiple stakeholders, managing and supporting all elements of the activity including relationships with internal/external parties as required.
• Regularly monitor sales campaign performance, sales KPIs and dashboards (based on revenues and targets) to identify areas of improvement, new initiatives and propose corrective actions.
• Ensure etihad.com websites for assigned region/markets (local language and English language) are refreshed with updated offer, policy and pricing content at all times, including preparing all-inclusive fare documents to brief internal Online Fares team for website fare displays.
• Work with Marketing teams to ensure etihad.com sales activity is supported appropriately (e.g. onsite content, SEO/SEM, social media marketing, email & affiliate marketing, digital display, other media)
• Co-ordinate with the Digital Transformation teams to provide local insights for assigned markets/region to ensure ongoing changes, new developments and improvements to Etihad website, mobile and app meet local market requirements and legal/consumer best practice.
• Understand online travel agent business models and key drivers to success within this sales channel. Liaise with local teams/OTA leads to ensure both distribution channels are working in complement to achieve sales targets.
• Keep up-to-date with latest e-commerce industry trends, online payment options and other digital developments, working with Digital Sales Manager East Region to advise internal teams on changes/opportunities prompted by these changes.
Education & Experience
• Minimum Bachelor’s Degree in a related field.
• Minimum of 2-3 years of experience within relevant field (Digital agency, OTA, e-commerce B2C).
• Ideally with airline industry background, if not at least with travel industry.
• Must be a self -starter who can prove an ability to operate in a challenging environment and with multi-cultural teams.
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.
To learn more, visit etihad.com