Overview
Purpose
Digital Design Lead is a specialist design resource driving collaboration with EAG departments and Innovation partners to create human-centred experiences integrating user feedback, business priorities and metrics across ground, inflight and digital i.e. IFE, Mobile App, Etihad.com, Cargo and crew apps, etc
In order to do so, responsibility for implementation is shared within an inter-departmental structure working alongside T&I, GE, Airport teams, etc. The Digital Design lead role is to provide leadership, support and oversight as well as taking lead on activities driven from the Innovation, midfield, digital and brand & customer committees.
Accountabilities
Responsible for leading the effective design and specification of user interfaces and information architecture using participatory and iterative design techniques, including observational studies, customer interviews, usability testing, and other forms of empathy building and requirements
Leads complex initiatives, helping the team to produce personas, storyboards, scenarios, flowcharts, design prototypes, and design specifications, user interfaces and interaction design show how our digital products enhance and fit within the context of an overall experience and user ecosystems
Understanding of areas of specialisation within the greater experience design and product development landscape, including but not limited to design and prototyping tools such as Adobe CS, XD, Sketch, Invision, Abstract, etc
Responsible for staying abreast of the fast-moving human centred design space, identifying the latest market developments and synthesising competitive research insights into new product development
Carries out and works closely with freelance user researchers to gain user insights, identify opportunities, validate concepts and in parallel validate ideas and designs using split A/B tests and product performance
Education & Experience
The candidate should have a bachelor’s degree (Masters or Advanced degree preferred) in Design (e.g. interaction, product, industrial, etc), Human-Computer Interaction (HCI), Computer Science (CS) or a related field, or equivalent practical experience (required)
8-10 years minimum experience in a customer-centric ‘agile’ organisation, 4 years+ management / lead roll
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 to bring “Abu Dhabi to the World”. Over the years, we have grown into Etihad Aviation Group, a diversified global aviation and travel company, which is one of the world’s most acclaimed industry brands.
Our airline flies to over 84 destinations with a fleet of over 100 Airbus and Boeing aircraft, serving 18.6 million passengers a year and carrying 682,000 tonnes of cargo in 2018.